Episode 3: Kris (https://www.instagram.com/kristopherpriemer/) and Sarah Larson Levey (https://www.instagram.com/sarah_ayako/)
Sarah Larson Levey, founder of Y7 Studio, walks through building a yoga brand from a free pop-up to 15 locations and an eventual acquisition, including the COVID shutdown and what it meant to lose the thing she'd built her identity around.
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Show Notes:
0:00 Who's Building Something Right Now?
1:00 The Injury That Started It All
3:00 The First Pop-Up Class on Craigslist
5:30 Finding the First Studio in Williamsburg
8:00 The Moment She Quit Her Job
9:50 Bootstrapping to Six Studios & Taking PE Money
10:30 2020: COVID Hits Mid-Expansion
13:40 Rebuilding After 18 Months Closed
14:00 The 2024 Acquisition & Letting It Go
15:30 Audience Q&A: Leases, Funding & Working with Your Spouse
30:00 The Marketing Philosophy Behind Y7